You are invited to join us online on February 12th, 6 pm CST.
This presentation explores a class of recurring problems that arise when using Adobe Illustrator for variable, data-driven, or semi-automated artwork production. Many designers rely on manual duplication, copy-paste workflows, ad-hoc scripts, or Illustrator’s built-in Variables feature, often accepting fragility, inefficiency, and maintenance pain as “just how it works.” We’ll examine why these approaches tend to break down as complexity increases, especially when handling large datasets, repeated artwork variants, frequent revisions, or collaborative handoffs.
Rather than focusing on scripting syntax or one-off automation tricks, this session examines higher-level workflow patterns: how data is mapped to artwork, how structure is preserved over time, and how small design decisions compound into major production bottlenecks. Through a live demonstration of a modern variable-data workflow, attendees will see practical ways to reduce manual labor, avoid common failure modes, and rethink what “scalable” Illustrator automation can look like today. Examples will include Illustrator’s built-in Variables feature, the classic VariableImporter script, and a selected third-party automation tool: darty.ai.
The Presenter:
Vasily Hall is a long-time Adobe automation specialist who has been working with Illustrator scripting and production workflows since 2012. He began his career as a production artist, where repeated find-and-replace tasks, large variant sets, and last-minute data changes made the limitations of manual workflows immediately apparent. That hands-on production experience led to a sustained focus on variable data replacement, artwork automation, and scalable Illustrator workflows.
Over more than a decade, Vasily has worked across design, automation, and technical problem-solving roles, contributing practical scripting patterns and workflow approaches that have become part of the broader Illustrator automation knowledge base. His interests center on reducing repetitive labor, improving reliability in high-volume artwork production, and helping designers rethink what is possible when data and structure are treated as first-class parts of the creative process.
We meet online via Zoom for our monthly FREE presentation on the second Thursday at 6 p.m. CST. It’s in the same room as always. To get the Zoom link, please contact us.